In Hall + Online

Online research can also be applied to improve traditional way of conducting Central Location (In Hall) research – for different concept or product testing, but also for pre and post evaluation of advertisements.

This type of research is carried out when the target groups of respondents is gathered in one place with a number of computers and an online connection.

In addition to the general advantages of our online research, it can be concluded for our Central Location (In Hall) research supported by online access, that everything goes faster, easier and cheaper because of replacing paper survey with electronic. Furthermore our Central Location (In Hall) research supported by on-line access enables the introduction of qualitative analysis of the most important issues in the way that after quantitative evaluation, during the interview or at the end of it, each respondent can explain quantitative answer by qualitative insights.